Keefer Charneau Graphic Design

AND1 is an American athletic shoe company that specializing in basketball shoes and clothing. For their 20th anniversary the brand wanted to create a special edition shoebox containing it’s two most popular shoes; the Tai Chi, and the Tochillin. The Tai Chi was worn by the winner of the 2000 dunk contest Vince Carter, and the Tochillin was the sneaker that set the standard in 2001 for off-court comfort and laid-back style.

The packaging design includes a street basketball fence pattern, 20th Anniversary typography and logo, the AND1 heritage logo, the Tai Chi logo, a dragon illustration, and a color palette derived from the original black and white Tai Chi, which also incorporates the Yin and Yang.

AND1 - TC Anniversary Box Collection

AND1 - TC Anniversary Collection

AND1 - TC Anniversary Collection

AND1 - TC Anniversary Collection